Facebook
Painting Pride
Case Study
Credits
Agency: Mutato // Creative at Mutato: Dudu Camargo, Guilherme Rech, Bruno Kunikata, Débora Nogueira, Marcelle Ferrari, Eduardo de Claro, Stephanie Hupfeld // Account at Mutato: Alice Fairbanks, Tássia Gadelha, Taina Braga // Production at Mutato: Lara Kaletrianos, Renata Ruas, Juliana Boscardin.
Production at Meta: Fernanda Curi, Lais Pereira // Project Manager at Meta: Paola Bersi, Raphaella Martins // Creative at Meta: Paula Cristalli, Renata El Dib // Marketing at Meta: Bernnardo Bonnard, Mariana Linhares.
Recognized by Clio’s, Webby’s, Shorty and many more.
About
For the second year in a row, the Pride Parade in São Paulo was cancelled due to the COVID-19 pandemic, leaving millions of LGBTQIAP+ people without the one space that has always been theirs: the streets.
Using Facebook's community tools, custom technology, and the full force of Brazilian culture, we gave the community a way to occupy the world with their colours again.