About
To encourage Canadians to donate to the Legion National Foundation, we used a glitch in calendar platforms to send meeting invites for events that took place 80 years ago. The notification looked like any other. The date didn't.
An online experience placed Canadians inside a single week in the trenches: the waiting, the cold, the orders, the silence in between.
Case Study
Meeting With the Past | Liberation of Netherlands
Meeting With the Past | Battle of Somme
Meeting With the Past | D-Day
Credits
Chief Creative Officer: Brian Murray and Jenny Glover | Head of Design: Stephanie Yung | Chief Strategy Officer: Maxine Thomas | ACD: Ivan Mallqui and Guilherme Maximiliano Oss Rech | Design Director: Damian Simev | Head of Production: Ola Stodulska | Agency Producer: Kenneth Haz | Account Director: Patti Ann Cochren | Account Lead: Samantha Tang | Strategy Director: Meredith Ferguson
